The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Another Battle
Agency: BBDO / North Salem
Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Conference Call
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp
Agency: Energy BBDO / Chicago
Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World
Agency: @radical.media / New York
Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman
Agency: Furlined / Santa Monica
Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Banana Hands
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book
Agency: Team One/El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray
Agency: TBWA\Chiat\Day / Los Angeles
Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station
Agency: TBWA\Chiat\Day / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI
Agency: USA Network / New York
Client: USA Network Category: Consumer Television / :30/:25 - Single
Foam
Agency: Wieden+Kennedy / Portland
Client: Proter+Gamble Category: Consumer Television / :30/:25 - Single
Nike+ 'Not a Runner'
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Agency:
BBDO / North Salem
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08378T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08379T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08380T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08381T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08382T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08383T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Mike
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08384T
Award:
2008 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Lifesavers
Title:
Muffin TOp
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08385T
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Heineken USA
Title:
The Most Intersting Man in the World
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08386T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Headphones
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08387T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Susans Blog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08388T
Award:
2008 Advertising Merit Award
Agency:
Furlined / Santa Monica
Client:
Emerald Nuts
Title:
Boogeyman
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08389T
Award:
2008 Advertising Merit Award
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08390T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Banana Hands
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08391T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Australian Doubleback
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08392T
Award:
2008 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Fortune Teller
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08393T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Airplane
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08394T
Award:
2008 Advertising Merit Award
Agency:
Team One/El Segundo
Client:
Lexus
Title:
Pop Up Book
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08395T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
PlayStation
Title:
Shrink Ray
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08396T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Bus Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08397T
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Hospital
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08398T
Award:
2008 Advertising Merit Award
Agency:
USA Network / New York
Client:
USA Network
Title:
Logo - L&O: CI
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08399T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Proter+Gamble
Title:
Foam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08400T